A review of factors influencing the adoption of greenwashing in management accounting

Greenwashing is a practice when businesses deceive customers about how green they are or the environmental advantages of an item or service, by deploying green marketing strategies to get an edge on the competition and attract clients who care about the environment. However, certain green marketing claims, or practising "greenwashing, do not accurately represent how companies act about the environment. An awareness of the variables affecting the adoption of greenwashing techniques in various nations. Since the word "greenwash" was coined, references have been more prevalent in literature, with a dramatic rise in publications. The institutional mechanisms—mimetic pressures, normative pressures, and coercive pressures—that will affect the adoption of greenwash practices in management accounting are examined in this essay, together with the current crisis of confidence.