PAWPURIFY: a natural clay-based detox innovation for enhancing pet hygiene and preventing zoonotic risks

Pet ownership has been steadily increasing in Malaysia, resulting in greater demand for pet care products that are safe, effective, and environmentally responsible. However, conventional products often expose both pets and humans to harmful chemicals, parasites, and zoonotic diseases. At the same time, organic waste such as tea waste is frequently discarded, contributing to soil and water pollution. Addressing these issues, this project, PAWPURIFY focuses on the development of an innovative and sustainable pet care solution. The main objective of this project is to formulate, produce, and promote a natural clay detox powder for pets using eco-friendly and biodegradable ingredients, including tea waste, turmeric, neem leaves, activated charcoal, and chamomile. This product is designed to improve pet and human health by preventing skin irritation, parasites, and zoonotic infections, while remaining safe, non-toxic, and affordable for all groups of pet owners. The detox clay works as a natural protective powder with strong absorbent and detoxifying properties. It helps to maintain pet hygiene by reducing odours, minimizing irritation, and preventing disease transmission. In addition, the product contributes to sustainability by upcycling tea waste and other natural resources into value-added products, supporting responsible consumption and production practices. The novelty of this innovation lies in its unique combination of natural ingredients, dual function as both detox and preventive care, and eco-friendly approach compared to chemical-based alternatives. With its affordability, safety, and sustainability, the project not only enhances pet well-being but also supports the global effort towards zero-waste and green innovation.