Information exchange and dissemination in the Internet era have surpassed any period in history. As the "root" of the Qiang people, southern Shaanxi has unique artistic characteristics in its embroidery. Under the background of the traditional cultural dissemination boom of the Silk Road of the "Belt and Road Initiative", this paper fully explores the value of the traditional embroidery art of the Qiang people in southern Shaanxi, analyzes the protection status of the traditional embroidery art of the Qiang people in southern Shaanxi, innovates the development, presentation and dissemination of the traditional embroidery art of the Qiang people in southern Shaanxi in a digital way, and proposes a digital protection and dissemination strategy for the traditional embroidery art of the Qiang people in southern Shaanxi. This will be a new idea for the regeneration of the traditional embroidery art of the Qiang people in southern Shaanxi, which can allow the traditional embroidery art of the Qiang people in southern Shaanxi to be regenerated and continued, and spread to the countries along the Belt and Road.
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Fangqin, Zheng UNSPECIFIED Kamaruzaman, Muhamad Fairus muhamadfairus@uitm.edu.my Ghazali, Rusmawati UNSPECIFIED |
| Subjects: | N Fine Arts > NC Drawing. Design. IIlustration N Fine Arts > NK Decorative arts > Arts and crafts movement |
| Divisions: | Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design |
| Journal or Publication Title: | International Journal of Art and Design (IJAD) |
| UiTM Journal Collections: | UiTM Journals > International Journal of Art and Design (IJAD) |
| ISSN: | 2710-5776 |
| Volume: | 10 |
| Number: | 1 |
| Page Range: | pp. 258-271 |
| Keywords: | Belt and road initiative, Traditional embroidery, Qiang people, Southern Shaanxi, Digital inheritance |
| Date: | May 2026 |
| URI: | https://ir.uitm.edu.my/id/eprint/144682 |
144682.pdf
