Professorial Lecture UiTM Professor by Ts. Dr. Anitawati Mohd Lokman: Heart design nexus: the emotion algorithm

This professorial lecture explores the intersection of Kansei Engineering, emotional design, and computational algorithms within the framework of "Heart Design Nexus: The Emotion Algorithm." The presentation delves into how human emotions, perceptions, and affective responses can be systematically captured, modeled, and translated into algorithmic structures to enhance user experience (UX) and digital interface design. By bridging the gap between computer science, mathematical modeling, and human-centric design, this session highlights methods for integrating emotional intelligence into smart systems and digital artifacts. It provides valuable insights into how affective computing and algorithm-driven emotional modeling at Universiti Teknologi MARA (UiTM) contribute to the future of technology interaction, product design, and digital innovation.