The impact of social media usage on academic performance among UiTM Seremban students

Social media plays an important role in the daily lives of students in today's digitally connected world, impacting not only their social interactions but also their academic performance. This article is based on data gathered from students at the UiTM Negeri Sembilan Branch, Seremban Campus. A total of 375 UiTM Seremban students, selected through purposive sampling, responded to the questionnaire. Employing multiple linear regression analysis, it explores the impact of various aspects of social media usage on students’ academic performance. The results revealed that excessive time spent on social media and multitasking behavior significantly affect students’ academic performance. The use of WhatsApp for entertainment purposes also showed significant negative associations, whereas the use of Telegram had a significant positive impact. The results suggest the need to manage social media habits wisely. Meanwhile, educators are encouraged to develop guidelines and awareness programs to mitigate negative effects and promote academic success. Moreover, a practical application derived from the regression equation, called 'GPA Prediction Tool Based on Social Media,' was developed to enable UiTM Seremban students to estimate their academic performance in conjunction with their use of social media.