OBOT: an intelligent AI tour guide for interactive and personalized travel experiences in Perlis

Marudin, Fatin Najiha and Yahya, Norziana (2025) OBOT: an intelligent AI tour guide for interactive and personalized travel experiences in Perlis. In: Proceedings of Research Exhibition in Mathematics and Computer Sciences 2025 (REMACS 8.0). Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA Perlis Branch, pp. 65-66.
Abstract

This project presents OBOT, a responsive web-based AI tour guide designed to enhance the tourism experience in Perlis, Malaysia. OBOT aims to address limitations associated with traditional tour guides, such as high costs, limited availability, and language barriers, particularly in underrepresented destinations like Perlis. The system integrates artificial intelligence, natural language processing, and voice interaction to deliver personalized travel assistance and real-time recommendations based on user preferences such as budget, travel origin, and interests. Features include itinerary generation, multilingual support, cultural insights, and emergency contact access. Developed using agile methodology and tested through functionality and usability assessments, OBOT has demonstrated promising results in improving user engagement, planning efficiency, and travel satisfaction. By supporting sustainable tourism and promoting cultural appreciation, OBOT aligns with the objectives of Visit Perlis Year 2024-2025 and contributes to digital transformation within the local tourism sector

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