Ranking factors influencing the selection of payment method using Fuzzy Analytic Hierarchy Process (FAHP)

The shift in digital technologies has changed how people conduct financial transactions. However, the wide range of payment options can be overwhelming. This study identifies the most important factors influencing payment method preferences and prioritises the available options. Data were gathered from vendor representatives, lecturers, and student leaders through questionnaires. The evaluation focused on acceptance, accessibility, convenience, cost benefits, speed, and security. Using the Fuzzy Analytic Hierarchy Process, results showed that digital payment was the most preferred option with a weight of 0.4782, followed by card at 0.3139 and cash at 0.2040. Security was the most important factor overall with a weight of 0.2518, followed by convenience at 0.2255 and speed at 0.2041. These findings offer useful insights for supporting a cashless environment.