Data modeling for corporate digital assets management: a repository for sustainable growth and engagement

Corporate digital assets become valuable for an organization's sustainable growth. In facing the rapid evolution of the digital landscape, the extensive volume of digital assets should be optimized. Aiming to design a corporate digital assets repository, using web content analysis and benchmarking on several corporate social media, a set of business rules, and a conceptual model of the corporate digital asset has been implemented. The study contributes to data modeling of corporate digital assets, assuring utilization of preservation of digital content. Related descriptive metadata has been added for future enhancement targeting data retrieval capabilities and friendly visualization.