A preliminary study of the influence of social media engagement on information seeking behavior among the secondary school students

Ibrahim, Zaharudin and Seman @ Kamarulzaman, Mohd Ridwan and Mat Noor, Mahanem and Rosni, Nurul ‘Idayu (2022) A preliminary study of the influence of social media engagement on information seeking behavior among the secondary school students. Environment-Behaviour Proceedings Journal, 7 (SI10). pp. 1-7. ISSN 2398-4287
Abstract

The aim of conducting this research is to examine the influence of social media engagement on information-seeking behavior. There is lack of concern about generalizability and implementation towards emphasizing the effects of social media engagement on information-seeking behavior in Malaysia. A close-ended questionnaire was distributed to the students to conduct the data collection for this research. The data was collected from students and was analyzed using SPSS version 26. Findings show that two hypotheses were accepted; Novelty and Perceived Usability have a positive and significant relationship between information-seeking behavior, while Focus Attention and aesthetics were found insignificant for information-seeking behavior.

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