Client charter in the public sector: an exploratory study on public perception of E-Filing.

Ahmad, Jasmine and Abu Hasim, Aliza and Tuan Ismail, Tuan Nooriani and Md Nen, Zurina (2007) Client charter in the public sector: an exploratory study on public perception of E-Filing. In: National Conference on Marketing (NACOM) 2007, 14-15 August 2007, Dewan Auditorium Kampus Bandar UiTM Melaka.
Abstract

Theory suggests that service guarantee assures customers that firms or organizations are reliable. Simply stated, reliability is “the ability to perform the service dependably and accurately”. The Internal Revenue Board (IRB) of Malaysia introduced E-filing in 2006. In early 2007, the IRB announced tax refunds in one month for users of the E- Filing facility. Response to the E-Filing system has been overwhelming as some 600,000 taxpayers submitted their forms online compared to 100,000 the previous year. An exploratory research was conducted to investigate the perception of the public towards E-Filing, focusing on the service guarantee aspect. Results show that service guarantee is not the main motivation for taxpayers to use the online submission system.

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