The involvement of women entrepreneurs in the informal economy: a case study of Sarawak.

Ab. Rahim, Rossazana and Cyril de Run, Ernest (2007) The involvement of women entrepreneurs in the informal economy: a case study of Sarawak. In: National Conference on Marketing (NACOM) 2007, 14-15 August 2007, Dewan Auditorium Kampus Bandar UiTM Melaka.

Abstract

This exploratory study identifies the motivation and entrepreneur characteristics of women who are involved in the informal economy in Sarawak. Few issues on women’s reasons to be involved in informal activities will be discussed and the reasons why they do not get involved in formal business are then compared between ethnicity.

Item Details

Item Type:	Conference or Workshop Item (Paper)
Creators:	Creators Email / ID Num. Ab. Rahim, Rossazana rossazana@qmail.com Cyril de Run, Ernest UNSPECIFIED
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Business H Social Sciences > HQ The family. Marriage. Woman > Women. Feminism
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Event Title:	National Conference on Marketing (NACOM) 2007
Event Dates:	14-15 August 2007
Page Range:	pp. 1-11
Keywords:	Women entrepreneur, Informal economy, Sarawak.
Date:	2007
URI:	https://ir.uitm.edu.my/id/eprint/142967

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