Application and best practices of media integration strategies

Libraries are in the business of providing information services and information resources to its user. The implementation of new communication technology especially new media has built the bonding between users and library staff as there are two ways of communication applied. Once positive attitude received in accepting new media used by the library, it will definitely produce better outcomes from the user towards using library services. This paper aims to 1) examine the application of media integration strategies among the academic libraries based on QS University Rankings: Asia 2016 regarding the adoption of new media technologies; 2) to identify what are the media integration strategies used by academic librarian at library UiTM Puncak Alam when delivering their services. This research will contribute to the extension of knowledge for academic libraries to take full advantage of what new technologies have to offer. These exploratory results can be used as a starting point and for future planning of media integration use in academic libraries.