The application of designer intuition in mobile game user interface design

A well-designed user interface (UI) is fundamental to mobile games, playing a critical role in creating a positive player experience by ensuring effortless navigation, minimising cognitive load, and fostering sustained engagement. This study was conducted by researchers to analyse the crucial role of designer intuition in the creation of mobile game user interfaces (UIs). While user data plays a crucial and foundational role in the early stages of UI design, the creation process often relies on designers' intuitive judgment for key decisions. This study employs thematic analysis of structured interviews with mobile game UI/UX designers to elucidate particular stages in the design process where intuition plays a pivotal role. The results show that while data drives the initial structure, intuition is progressively and decisively used in later stages, particularly to refine aesthetic elements such as colour palettes and layout composition. This study asserts that intuition is a crucial adjunct to data-driven design, necessary for the development of immersive and captivating player experiences.