Conceptualizing public diplomacy core vision theory & core power from grounded theory application of Palestine-Israel conflict.

Israel is perceived as using Public Diplomacy approaches towards the US on Palestine-Israel conflict. Israel uses Public Diplomacy to win US support on the conflict. This research focuses on studying the underlying application of Israel Public Diplomacy towards the US on the Palestine-Israel conflict using the Grounded Theory approach, to develop a theoretical understanding and to construct a substantive theory in conceptualizing Israel’s Public Diplomacy strategy towards US on the Palestine-Israel conflict. The research inductively explores how Israel’s Public Diplomacy conducts towards the US on the Palestine-Israel conflict. The findings have identified religious approaches applied through core conceptualized context and strategic cooperation engagement applied through formal strategic cooperation to explain Israel’s Public Diplomacy applications towards the US on the Palestine-Israel conflict. The research has constructed substantive theory formulated from Grounded Theory protocols on Israel Public Diplomacy. Public Diplomacy Core Vision Theory explains Public Diplomacy application for international front and specifically details Israel Public Diplomacy towards the US on the Palestine-Israel conflict. The relationship conception of Core Power is also derived from the study. The finding on Israel Public Diplomacy towards the US on the Palestine-Israel conflict has formed a theoretical understanding of Public Diplomacy application conduct in the conflict.