Strategy for enhancing revisit intention in Indonesia’s halal tourism: the mediating role of value co-creation

This study aimed to determine how to increase visits to halal tourism destinations in Indonesia through the value co-creation process. By fostering collaboration between tourists and local stakeholders, we can enhance the overall experience, leading to greater satisfaction and a stronger intention to revisit these destinations. The research method, which utilized a survey, was conducted on 390 respondents who had visited halal tourism destinations in Indonesia. The research data was analyzed using Structural Equation Modeling (SEM). The results indicated that the attractiveness variable influenced the intention to revisit through the mediation of value creation. The use of the balanced scorecard (BSC) approach in performance measurement can drive an increase in the number of visitors to halal tourism destinations in Indonesia.