Stakeholders perceptions of government peacebuilding communication strategies in Taraba State.

Ja'afaru, Sharifatu Gago and Ekhareafo, Daniel Ofomegbe and Asemah, Ezekiel S. (2026) Stakeholders perceptions of government peacebuilding communication strategies in Taraba State. e-Journal of Media and Society (eJOMS), 9 (1). pp. 1-19. ISSN 2682-9193
Abstract

The study, "Stakeholders' Perceptions of Government Peacebuilding Communication Strategies in Taraba State" investigate stakeholders' perceptions of government peacebuilding communication strategies in Taraba State, Nigeria. Anchored on the Agenda Setting Theory, this qualitative study employed in-depth interviews with three information officers from selected local government areas to gather data for the study. The findings reveal that the government has implemented various peacebuilding communication strategies, including leveraging local leadership, forming peace committees, conducting town hall meetings, and using peace jingles to promote messages of unity and reconciliation. However, the study also identifies challenges such as political interference, logistical constraints, and lack of proactive security responses during conflicts that hinder the effectiveness of these strategies. The study concludes that a comprehensive approach to peacebuilding that addresses the root causes of conflict and promotes social cohesion is essential for promoting sustainable peace in Taraba State. Based on the findings, the study recommends that the Taraba State government should ensure that peacebuilding efforts are apolitical and free from political interference, local leaders and community members should be actively engaged in peacebuilding efforts, security agencies should be proactive in responding to conflicts, and civil society organisations and international partners should provide support to peacebuilding initiatives. Keywords: peacebuilding, communication strategies, stakeholders' perceptions, Taraba State, Nigeria

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