Harun, Etty Harniza and Mohamad Salleh, Musdiana and Harun, Robekhah
(2025)
The rise of social media influencers: how they are reshaping society and youth culture.
FBM Insights, 11.
pp. 44-47.
ISSN 2716-599X
Official URL: https://kedah.uitm.edu.my/research
Abstract
The rise of social media influencers has dramatically reshaped society and youth culture, transforming both how individuals interact with brands and the way they perceive self-identity and success. Social media platforms such as Instagram, TikTok, and YouTube have given rise to a new form of celebrity, where individuals build massive followings through their relatability, authenticity, and niche expertise. Influencers wield significant power in shaping trends, from fashion and beauty to lifestyle and politics, impacting their audiences’ choices and behaviours. This paper explores the role of influencers in shaping youth culture, examining both positive and negative consequences.
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Harun, Etty Harniza etty@uitm.edu.my Mohamad Salleh, Musdiana diana001@uitm.edu.my Harun, Robekhah robekhah@uitm.edu.my |
| Contributors: | Contribution Name Email / ID Num. Advisor Mustapha, Yanti Aspha Ameira ameira574@uitm.edu.my Chief Editor Mohamed Isa, Zuraidah zuraidah588@uitm.edu.my Editor Anuar, Azyyati azyyati@uitm.edu.my |
| Subjects: | H Social Sciences > HM Sociology > Social psychology H Social Sciences > HQ The family. Marriage. Woman > Youth > Malaysia |
| Divisions: | Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Business and Management |
| Journal or Publication Title: | FBM Insights |
| UiTM Journal Collections: | Other UiTM Journals > FBM Insights UiTM Cawangan Kedah |
| ISSN: | 2716-599X |
| Volume: | 11 |
| Page Range: | pp. 44-47 |
| Keywords: | Social media influencers, Society, youth culture, Positive effect, Negative effect |
| Date: | 2025 |
| URI: | https://ir.uitm.edu.my/id/eprint/141823 |
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