Abstract
The program Mappex program (Materials Product Pitching and Exhibition) serves as a dynamic innovation and entrepreneurship-driven initiative designed to showcase student creativity and technical commercialization in building materials. This session focuses on executing professional product pitching presentations, demonstrating material performance through interactive exhibitions, and evaluating market viability under industry benchmarks. By bridging academic material research with competitive pitching experience, the platform fosters essential entrepreneurial skills, technical communication, and industrial design capabilities: and it successfully strengthens students' professional confidence and readiness to deliver innovative, market-ready solutions within the built environment sector.
Metadata
| Item Type: | Monograph (Bulletin) |
|---|---|
| Creators: | Creators Email / ID Num. UiTM Shah Alam, College of Built Environment UNSPECIFIED |
| Subjects: | A General Works > AC Collections. Series. Collected works Z Bibliography. Library Science. Information Resources > Libraries. Bibliography > The collections. The books |
| Divisions: | Universiti Teknologi MARA, Shah Alam > College of Built Environment |
| Journal or Publication Title: | Newsletter Alam Bina |
| ISSN: | 2785-9150 |
| Keywords: | Mappex program, Material product pitching, Exhibition |
| Date: | May 2025 |
| URI: | https://ir.uitm.edu.my/id/eprint/141315 |
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