Dulce Cupcakes

Hamzah, Farah Ashikia and Richard, Charissa G and Matlin, Nuraqilah Hazirah and Gulabdin, Shaierah (2012) Dulce Cupcakes. [Entrepreneurship Project] (Unpublished)

Abstract

A cupcake (also British English: fairy cake; Australian English: patty cake or cup cake) is a small cake designed to serve one person, frequently baked in a small, thin paper or aluminium cup. As with larger cakes, frosting and other cake decorations, such as sprinkles, are common on cupcakes. Although their origin is unknown, recipes for cupcakes have been printed since at least the late 12th century. The first mention of the cupcake can be traced as far back as 1796, when a recipe notation of "a cake to be baked in small cups" was written in American Cookery by Amelia Simms. The earliest documentation of the term cupcake was in "Seventy-five Receipts for Pastry, Cakes, and Sweetmeats" in 1828 in Eliza Leslie's Receipts cookbook. In the early 19th century, there were two different uses for the name cup cake or cupcake. In previous centuries, before muffin tins were widely available, the cakes were often baked in individual pottery cups, ramekins and took their name from the cups they were baked in. This is the use of the name that has persisted and the name of "cupcake" is now given to any small cake that is about the size of a teacup. The name "fairy cake" is a fanciful description of its size, which would be appropriate for a party of diminutive fairies to share. While English fairy cakes vary in size more than American cupcakes, they are traditionally smaller and are rarely topped with elaborate icing. Move over restaurants and bed-and-breakfasts. A new fantasy seems to have taken hold for people who long to own their own business: the cupcake. There is no Cupcake Manufacturers Association keeping count, but subjective evidence indicates that stand-alone cupcake shops have been spreading not just in the acknowledged cupcake meccas of New York and Los Angeles but also in Boston, Denver, Austin, Tex., and smaller places, Elizabeth Olson of The New York Times writes. Nationwide, cupcake sales, according to the market research firm Mintel are projected to rise 20 percent over the next five years at a time when other baked goods are expected to grow in the single digits.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Hamzah, Farah Ashikia
2010644296
Richard, Charissa G
2010872608
Matlin, Nuraqilah Hazirah
2010223822
Gulabdin, Shaierah
2009859232
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Ishak, Kamarulzaman
kamar365@uitm.edu.my
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Administrative Science and Policy Studies
Keywords: Entrepreneurship, Administration plan, Marketing plan, Financial plan, Operational plan
Date: 2012
URI: https://ir.uitm.edu.my/id/eprint/141280
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