Ikan Segar Enterprise

Fish wholesaler or suppliers are not a new business in Malaysia. In Sabah where fishes are abundant, has lead to the opportunity of involving in such business since fishes are of great economic value for good. The potential for commercial production and the lure of high profits have accelerated our interest in this business. The purpose of our business is to supply fishes at appropriate prices to fulfill the demands of the market. A general survey revealed that fishery food products are a potential answer to the growing problem of world dietary animal-protein shortage. Thus, a possible business that can be developed from the survey is fish supplier. This include in our business objectives which is to help the local industry of fish based product obtained their fishes supply. Also, our business objective is to compete with non-bumiputera wholesaler and supplier who monopolized the market. All these have brought us to a vision of becoming an outstanding bumiputera's company in Sabah which dealing with wholesales and supplies of fishes of great extent. From our observation, there is a substantial market for fresh fish as there are continuous and high demands for fish everyday of regardless event. Therefore, this business has very wide market coverage. Our company supplied fishes at different places of selected markets within Kota Kinabalu area. Fishes of required amounts are brought by lorries for daily supply to the target area. This has given us an advantage to increase profit in our business compared to other wholesaler / supplier.