Visual identity of Malaysia's 2024 Olympic delegation

Jamaludin, Juaini (2025) Visual identity of Malaysia's 2024 Olympic delegation. Bulletin. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah.
Abstract

The official kit for Malaysia's national contingent at the Paris 2024 Olympic Games drew widespread attention when it was unveiled on 23 June 2024. Designed by Yonex-Sunrise Malaysia, the attire featured a black-and-gold colour scheme and stylized tiger stripes intended to embody the nation's ambition for its first Olympic gold medal (SCMP, 28 June 2024).

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