The rise of booktok & bookstagram: a trend that could reinvigorate reading in the digital era

Ahmad@Ahmad Jali, Fathiyah and Ibrahim, Syazliyati (2025) The rise of booktok & bookstagram: a trend that could reinvigorate reading in the digital era. Bulletin. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah.
Abstract

Recent news regarding the reading trend among Malaysians revealed that Malaysians currently read 24 books per year. This has been revealed by National Unity Minister Datuk Aaron Ago Dagang (The Star, 2024) that the average number of books read by Malaysians has already increased from an average of two books in 2005 to 24 books in 2023. This is a high jump made by the Malaysian public since we used to worry about the low reading trend among Malaysians. Reading is not just a mere hobby; but it is also a habit that comes with copious benefits. Reading literary materials or popular books does not really matter but what makes reading more elegant would be how it could possibly make us a better person. However, this article is meant to discuss what is trending among the readers these days; BookTok and Bookstagram and how these platforms are transforming the reading landscape today. These two platforms, alongside Youtube, have become the impetus for reading to become trendy again. Jack Edwards, Tom Wayling, Adannia, and Ben Mercer are some of the TikTokers and Bookstagrammers that are making their names through these platforms.

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