Resource-based view (RBV) in entrepreneurship: assessing the fundamental resources for women entrepreneurs in the grey economy

This paper aims to analyze the framework from the Resource-Based View (RBV) theory, as presented by experts, in discussing strategic resources related to a business's strengths and weaknesses. The internal environment is viewed from the perspective that it will enable businesses to capitalize on available opportunities and mitigate the risks posed by potential threats. This study provides an overview of the characteristics of resource forces that can contribute to strategic management and enhance the capabilities of women entrepreneurs operating in the grey economy. It is hoped that the business can optimize its core competencies and improve its competitive advantage. This paper aims to analyze various opinions and experiences of women entrepreneurs regarding the resource framework that supports a business's competitive advantage. The study design is qualitative. The research instrument uses open-ended interview questions. Sample respondents were selected using a purposive sampling method involving 12 women entrepreneurs who run micro-informal businesses. Data analysis for this study is thematic analysis. Studies also use quantitative analysis to present the respondent's profile. The study found that the fundamental resources include raw materials, stalls, booths, stores, facilities, equipment and machinery, vehicles, business capital and financial assistance, workforce, knowledge and skill, and brand. The study is expected to provide input to formal governing institutions, informing their strategy for procedural and policy improvements for women entrepreneurs in Malaysia.