Beyond borders: UiTM Sarawak, in collaboration with AirAsia, organizes a symposium on positioning Sarawak as ASEAN’s key tourism hub

Jamadin, Nurnazirah (2024) Beyond borders: UiTM Sarawak, in collaboration with AirAsia, organizes a symposium on positioning Sarawak as ASEAN’s key tourism hub. UiTM News Hub. pp. 1-3.

Official URL: https://news.uitm.edu.my/

Abstract

The strategic frameworks, air connectivity models, and institutional impacts of the "Beyond Borders" symposium, organized by Universiti Teknologi MARA (UiTM) Sarawak in collaboration with AirAsia. Grounded in the frameworks of sustainable destination marketing, public-private academic partnerships, and regional economic integration.

Item Details

Item Type:	Article
Creators:	Creators Email / ID Num. Jamadin, Nurnazirah irah@uitm.edu.my
Subjects:	A General Works > AC Collections. Series. Collected works G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA > Sarawak
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus
Journal or Publication Title:	UiTM News Hub
Page Range:	pp. 1-3
Related URLs:	Publisher
Keywords:	Destination marketing, Sustainable tourism, Public-private partnership
Date:	23 August 2024
URI:	https://ir.uitm.edu.my/id/eprint/140275

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