Abdullah, Fatihah Norazami
(2025)
Scrolling, clicking, buying how interface design affects digital consumer choices.
Bulletin.
Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah.
Official URL: https://kedah.uitm.edu.my/research
Abstract
The introduction of e-commerce and mobile apps has revolutionized how customers interact with services and products. Right from clothing to food, more and more customers today are deciding based on web interactions. One element that is very crucial yet not usually considered during such decision-making is interface design. Proper user interface (UI) and user experience (UX) designs are not just visually appealing but also working components that determine the actions of consumers.
Metadata
| Item Type: | Monograph (Bulletin) |
|---|---|
| Creators: | Creators Email / ID Num. Abdullah, Fatihah Norazami fatih876@uitm.edu.my |
| Contributors: | Contribution Name Email / ID Num. Editor Anuar, Azyyati azyyati@uitm.edu.my Editor Ahmad Zawawi, Azlyn azlyn@uitm.edu.my |
| Subjects: | H Social Sciences > HF Commerce > Electronic commerce Q Science > QA Mathematics > Computer literacy |
| Divisions: | Universiti Teknologi MARA, Kedah > Sg Petani Campus |
| Journal or Publication Title: | Buletin RMU4U |
| ISSN: | 2805-475X |
| Keywords: | E-commerce interface design, Digital consumer behavior, User experience design in retail |
| Date: | 2025 |
| URI: | https://ir.uitm.edu.my/id/eprint/139692 |
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