Great Team Spirit Sdn Bhd (Auntie Anne's Pretzel Franchise)

Ahmad Shahrifun, Nurul Shairah and Zolkefli, Intan Nadia and Ahmad Khairuddin, Liana Khairunnisa and Abdullah, Nurul Farihah and Mohd Ali, Nur Diyana (2008) Great Team Spirit Sdn Bhd (Auntie Anne's Pretzel Franchise). [Entrepreneurship Project] (Unpublished)

Abstract

Auntie Anne's is a brand new concept in the UK Franchise world offering the three fold philosophy; to serve fresh, hot soft golden brown Pretzels, with friendly courteous customer service, in a sparkling clean store. Auntie Anne's has been franchising since 1989, and we now have over 950 locations worldwide. Our objective is to offer Franchisees a solid business platform on which they can develop and grow. This approach has proved to be very successful within the USA and Auntie Anne's is now operating in eleven other countries. Excellent customer service is paramount to our success, therefore our Franchise offering is only for people who have the appetite for hard work and who want to give great customer service from their immaculately clean store. Agreements typically last five to twenty years, with premature cancellations or terminations of most contracts bearing serious consequences for franchisees. Auntie Anne's, are already successfully established in the Peninsular Malaysia but not yet established in the East of Malaysia. After realizing that Sabah, has a great potential of establishing business of Auntie Anne's Pretzel since there are no other pretzel company selling pretzel here, we come out with this proposal and business plan. Embarking upon mission, which is "To introduce and to be a market leader of Auntie Anne's pretzel in Borneo", Great Team Spirit Sdn. Bhd. has come to existences and bring in the Auntie Anne's Pretzel into Sabah. Our nature of business is a franchise, as we already decided to commence our business in January 2011. Our proposed company main office will be located at Alamesra, and the first operation building will be at the Palm Square of Centre Point. The location is chosen based on its strategic position, a place where many people come to buy things and watching movie. Palm Square, is a.place where people lingering around; waiting for somebody, released tiredness walking in the shopping complex.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Ahmad Shahrifun, Nurul Shairah
2005175805
Zolkefli, Intan Nadia
2005175598
Ahmad Khairuddin, Liana Khairunnisa
2005175719
Abdullah, Nurul Farihah
2005175845
Mohd Ali, Nur Diyana
2005175852
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Rusli, Hamjah
UNSPECIFIED
Advisor
Stephen, Jacqueline Koh Siew Len
jacqu807@uitm.edu.my
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Applied Sciences
Keywords: Entrepreneurship, Marketing plan, Operation plan, Administration plan, Financial plan
Date: 2008
URI: https://ir.uitm.edu.my/id/eprint/139600
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  • Bilik Koleksi Akses Terhad | Kampus Kota Kinabalu, Sabah
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