Abstract
Auntie Anne's is a brand new concept in the UK Franchise world offering the three fold philosophy; to serve fresh, hot soft golden brown Pretzels, with friendly courteous customer service, in a sparkling clean store. Auntie Anne's has been franchising since 1989, and we now have over 950 locations worldwide. Our objective is to offer Franchisees a solid business platform on which they can develop and grow. This approach has proved to be very successful within the USA and Auntie Anne's is now operating in eleven other countries. Excellent customer service is paramount to our success, therefore our Franchise offering is only for people who have the appetite for hard work and who want to give great customer service from their immaculately clean store. Agreements typically last five to twenty years, with premature cancellations or terminations of most contracts bearing serious consequences for franchisees. Auntie Anne's, are already successfully established in the Peninsular Malaysia but not yet established in the East of Malaysia. After realizing that Sabah, has a great potential of establishing business of Auntie Anne's Pretzel since there are no other pretzel company selling pretzel here, we come out with this proposal and business plan. Embarking upon mission, which is "To introduce and to be a market leader of Auntie Anne's pretzel in Borneo", Great Team Spirit Sdn. Bhd. has come to existences and bring in the Auntie Anne's Pretzel into Sabah. Our nature of business is a franchise, as we already decided to commence our business in January 2011. Our proposed company main office will be located at Alamesra, and the first operation building will be at the Palm Square of Centre Point. The location is chosen based on its strategic position, a place where many people come to buy things and watching movie. Palm Square, is a.place where people lingering around; waiting for somebody, released tiredness walking in the shopping complex.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Ahmad Shahrifun, Nurul Shairah 2005175805 Zolkefli, Intan Nadia 2005175598 Ahmad Khairuddin, Liana Khairunnisa 2005175719 Abdullah, Nurul Farihah 2005175845 Mohd Ali, Nur Diyana 2005175852 |
| Contributors: | Contribution Name Email / ID Num. Advisor Rusli, Hamjah UNSPECIFIED Advisor Stephen, Jacqueline Koh Siew Len jacqu807@uitm.edu.my |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Applied Sciences |
| Keywords: | Entrepreneurship, Marketing plan, Operation plan, Administration plan, Financial plan |
| Date: | 2008 |
| URI: | https://ir.uitm.edu.my/id/eprint/139600 |
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- Bilik Koleksi Akses Terhad | Kampus Kota Kinabalu, Sabah
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