Abdullah, Firdaus
(2024)
Professorial Lecture UiTM by Professor Dr. Firdaus Abdullah: towards business sustainability through service marketing.
In: Professorial Lecture UiTM, 22 January 2024, DK500, Bangunan FF, UiTM Puncak Alam.
Official URL: https://fbm.uitm.edu.my/
Abstract
Transcript of the Professorial Lecture by YBhg. Prof. Dr. Firdaus Abdullah entitled “Towards Business Sustainability Through Service Marketing” held at DK500, Bangunan FF, UiTM Puncak Alam on 22 January 2024. This document contains the full speech and discussion on the importance of service marketing in achieving sustainable business success, emphasizing that service excellence, customer experience, service quality, relationship marketing, and customer loyalty are key drivers of long-term organizational performance.
Metadata
| Item Type: | Conference or Workshop Item (Lecture) |
|---|---|
| Creators: | Creators Email / ID Num. Abdullah, Firdaus UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Business ethics H Social Sciences > HF Commerce > Business > Religious aspects of business |
| Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management |
| Event Title: | Professorial Lecture UiTM |
| Event Dates: | 22 January 2024 |
| Page Range: | pp. 1-20 |
| Related URLs: | |
| Keywords: | Business sustainability, Service marketing, Service excellence |
| Collections: | Culture of Knowledge |
| Date: | 2024 |
| URI: | https://ir.uitm.edu.my/id/eprint/138959 |
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