Ranking the key factors influencing the acceptance of digital payment among local retailer using Fuzzy Analytical Hierarchy Process (FAHP)

The pandemic has spurred a widespread adoption of digital payments, with an increasing number of people preferring this mode of financial transactions. Despite the growing popularity of digital payments, some retailers have yet to address this shift in consumer behavior. This study ranks key factors influencing acceptance among local retailers, providing valuable insights for adapting to the increasing demand for digital payment options. Using Fuzzy Analytical Hierarchy Process (F AHP), the study identifies knowledge, intention to use, compatibility, and accessibility as crucial factors. Knowledge emerges as the most important, followed by intention to use, compatibility, and accessibility. These findings enable the government to develop targeted strategies to enhance retailers' understanding, promote usage, ensure compatibility, and improve accessibility, fostering an efficient retail landscape.