Search Engine Optimization (SEO) techniques for Yusfiza Satay Tembam website marketing

This abstract provides an overview of Yusfiza Satay Tembam Website Marketing project development. This project aims to address the need for an online marketing strategy using SEO techniques to improve website visibility, attract relevant traffic, and increase brand awareness and sales. It emphasizes the significance of SEO in improving search engine rankings and user satisfaction. This project involves the development of a user- friendly website using HTML, CSS, Visual Studio Code, Laragon, Composer, Node.js, and SQLyog. It follows the Agile methodology, which emphasizes flexibility, rapid iteration, and customer involvement throughout the development process. The different phases of the software development life cycle (SDLC) are outlined, including planning, data collection and analysis, designing, development, testing, and adjustment. The planning phase involves identifying project requirements and obtaining approval from supervisors and subject coordinators. The data collection and analysis phase focuses on gathering research materials and identifying user requirements. The designing phase includes creating diagrams such as mind maps, ERDs, use case diagrams, and DFDs to understand the website's structure. The development phase involves implementing SEO techniques, and the testing phase ensures functionality and user acceptance. The adjustment phase allows for identifying and fixing issues to improve the website. Overall, the project aims to deliver a high­quality website marketing solution by following the Agile methodology, meeting user requirements, and achieving better search engine rankings, customer satisfaction, and increased sales.