Lossa Sdn. Bhd.

The owner makes a business plan as a guideline in determining the direction of the business as well as to achieve the stated goals. This business plan will explain in more detail the services and products offered by the Lossa Enterprise store to buyers. Lossa Enterprise has a manager and three staff. Lossa Enterprise is divided into 3 division units that is, production, marketing and finance. Each has its own roles. The owner intends to further develop his business. Therefore, the owner needs capital. The owner applied for a loan from the bank. This capital is used to purchase assets and raw materials for business. Lossa Enterprise sells a wide range of beauty and health products including printing services. Campaigns are aggressively competing with other stores. Among the selling strategies are market penetration, market development, product development, diversification, pricing strategy, advertising and promotion. The owner is upset that sales will increase every month due to the effectiveness of the promotion being carried out Therefore, the owners hope that Lossa Enterprise will grow and gain a place in the hearts of the community and can open more branches in Malaysia and overseas in the future.