UiTM, Vice Chancellor Office
(2023)
UiTM receives bronze award at the 4th ASEAN PR Excellence Awards 2023.
UiTM News Hub.
Official URL: https://news.uitm.edu.my/
Abstract
The performance and strategic significance of Universiti Teknologi MARA (UiTM) securing the bronze award at the 4th ASEAN PR Excellence Awards 2023. Grounded in the frameworks of global institutional reputation management and public relations diplomacy, this analytical study evaluates how structured corporate communication strategies, stakeholder engagement, and high-impact media relations drive international recognition for higher education institutions.
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. UiTM, Vice Chancellor Office UNSPECIFIED |
| Subjects: | A General Works > AC Collections. Series. Collected works H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Theory. Method. Relation to other subjects. > Management information systems. Decision support systems. Enterprise resource planning L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA |
| Divisions: | Universiti Teknologi MARA, Shah Alam > Vice Chancellor Office |
| Journal or Publication Title: | UiTM News Hub |
| Related URLs: | |
| Keywords: | Public relations, Institutional reputation, Corporate communication, ASEAN PR Excellence Awards |
| Date: | 12 September 2023 |
| URI: | https://ir.uitm.edu.my/id/eprint/138653 |
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