Abstract
The name of our company is HETS. It is a partnership between four co-owners who met during their studies in Universiti Teknologi Mara (UiTM) Kota Kinabalu Campus. The product concept for our company is high-quality Homemade Chocolate Chips Cookies and Handmade Tie-Dye T-Shirts while selling a trending shawl design, Tiara Wideshawls and, soft and long-lasting scent, T's Perfumes. The target market for our business is young adults and students ranging from age 13 to 30. The chocolate chips cookies and tie-dye t-shirts are produced on our own in which, it is the highlight of our business where it distinguishes us from our competitors. Apart from that, the products we are selling are affordable to our niche customers, hence, we believed that our business can attract the targeted group of people and encourage them to be loyal to our brand. The degree for HETS to yield profit or financial gain, in other words, profitability is high due to the concept and competitive edge of our products. The business and company will be managed and run by our co-owners/management team, led by Miss Norsyameera Anisah binti Abdul Rahman @ Nining as the general manager, followed by Miss Elva Vesandra Januar as the financial manager, Miss Tini binti Suhaili as the marketing manager and, Suryzian binti Saripoddin as the administrative manager.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Abd. Rahman @ Nining, Norsyameera Anisah 2017119365 Januar, Elva Vesandra 2017148643 Suhaili, Tini 2017669468 Saripoddin, Suryzian 2017669456 |
| Contributors: | Contribution Name Email / ID Num. Advisor Stephen, Jacqueline Koh Siew Len jacqu807@uitm.edu.my |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Hotel and Tourism Management |
| Keywords: | Entrepreneurship, Marketing plan, Financial plan, Operation plan, Administration plan |
| Date: | 2018 |
| URI: | https://ir.uitm.edu.my/id/eprint/138645 |
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- Bilik Koleksi Akses Terhad | Kampus Kota Kinabalu, Sabah
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