Abstract
Sambal KITA Enterprise is a start-up company located in Kota Kinabalu, Sabah. This particular company is expecting to build up and catch the interest of potential customers with the taste of each products that are provided. The company is planning to build an extremely strong impression to the public in order to position themselves in the industry with extreme competitors. Sambal KITA Enterprise is operated in Sabah and is a partnership company. Besides that, the company wants to offer a very affordable price of products to the public with a great quality to meet the demand and satisfaction of their potential customers. The company also offers three different types of products which can vary the choices of the potential customers mainly in Sabah. The company's main ingredient for the Sambals is lemongrass which is very beneficial for the health of people. Sambal KITA Enterprise also provide an instant product which is known as Rempah Sup Herba Instant that allows busy and working people to save their time in preparing foods. The company will provide two different types of sambals in the market with a more drier texture to make it last until two to three months. Sambal KITA Enterprise bas large competitions in market especially in Kota Kinabalu. Therefore, the company strives to create a large customer base who will regularly purchase the products. Besides that, the company wants to focus more on their marketing and business strategy in order to reach their potential target market.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Mailin, Esther Rosanne 2017669614 Maksud, Fatimah Shahira 2017635658 Pg Johari, Syazratul Ishlah Naafizah 2017669558 |
| Contributors: | Contribution Name Email / ID Num. Advisor Stephen, Jacqueline Koh Siew Len jacqu807@uitm.edu.my |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Hotel and Tourism Management |
| Keywords: | Entrepreneurship, Marketing plan, Financial plan, Operation plan, Administration plan |
| Date: | 2017 |
| URI: | https://ir.uitm.edu.my/id/eprint/138553 |
Download
138553.PDF
Download (1MB)
Digital Copy
Physical Copy
- Bilik Koleksi Akses Terhad | Kampus Kota Kinabalu, Sabah
Processing
ID Number
138553
Indexing
