Readiness of halal food company to participate in halal food e-marketplace / Azfar Ramli

The growth of halal food company in Malaysia nowadays makes Malaysia as a strong
potential to be a halal food centre in the world. In order to achieve that, much effort has
been done by the government; one of it is by developing an e-marketplace such as
^ribazaar.com and OICtrade.com with the co-operation with OIC and MIMOS. Since
there is only one food company that participates in OIC trade e-marketplace, it is
essential to know the readiness of halal food company to participate in e-marketplace.
The objective of this research is to identify the readiness level of halal food company to
participate in halal e-marketplace and also to identify the factors that contributes to the
readiness of the halal food company to participate in halal e-marketplace. The data
samples was halal processed food company that been classified by MATRADE as a
product that have potential to be exported. The primary data was gather from the
interview session and as for secondary data, it was gather from journals, books,
newspaper, articles and also through internet. There are 28 companies that were selected,
but only 16 are willing to co-operate in this research. The data collected were analyzed
using SPSS. As a result, the readiness of halal food company to participate in halal emarketplace
is medium. Technology is the factor that contribute to the readiness to
participate in e-marketplaces whereas, environmental and organizational readiness not
the factor for the companies to participate in e-marketplace. For the conclusion, the halal
food company should gain more knowledge about e-marketplace and change their
perspective of doing business through the web.