The Real Cocoa Chipkies

Adam, Erachel J. and Pius, Esther and Hassan, Junaidah and Aliadan, Umi Norsuhaila (2018) The Real Cocoa Chipkies. [Entrepreneurship Project] (Unpublished)

Abstract

The Real Cocoa Chipkies is a start-up perfume, instant drink and rolled wafer stick retail establishment located in Wisma Merdeka. The Real Cocoa Chipkies expects to catch the interest of a regular loyal customer base with its broad variety of cookies, instant drink and cookies products. The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area. The Real Cocoa Chipkies aims to offer its products at a competitive price to meet the demand of the middle to lower income local market area residents.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Adam, Erachel J. UNSPECIFIED Pius, Esther UNSPECIFIED Hassan, Junaidah UNSPECIFIED Aliadan, Umi Norsuhaila UNSPECIFIED
Contributors:	Contribution Name Email / ID Num. Advisor Stephen, Jacqueline Koh Siew Len jacqu807@uitm.edu.my
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Hotel and Tourism Management
Keywords:	Entrepreneurship, Marketing plan, Financial plan, Operation plan, Administration plan
Date:	2018
URI:	https://ir.uitm.edu.my/id/eprint/138496