Daniyal, Muhammad Izz Dani and Mohd Shafarizal, Muhammad Ariff Danish and Khazzuin, Putri Amyra Balqis and Razali, Umi Mukmirah and Wan Aziz, Wan Syafiqah and Mohamed Noh, Putri Qistina Emellda
(2026)
Blooméra scrub.
[Entrepreneurship Project]
(Unpublished)
Abstract
As a practical application within this academic framework, this case study evaluates the student-led retail venture, Blooméra Scrub, highlighting the operational dynamics of managing a small-scale skincare and cosmetic enterprise. The outcomes demonstrate how structured academic-industry collaborations effectively foster regulatory compliance, commercial viability, and hands-on entrepreneurial management experience among higher education students.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Daniyal, Muhammad Izz Dani 2025422014 Mohd Shafarizal, Muhammad Ariff Danish 2025431346 Khazzuin, Putri Amyra Balqis 2025429342 Razali, Umi Mukmirah 2025425948 Wan Aziz, Wan Syafiqah 2025429486 Mohamed Noh, Putri Qistina Emellda 2025220416 |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business |
| Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management |
| Keywords: | Entrepreneurship, Blooméra scrub, Cosmetics industry, Skincare, Marketing strategy, Brand management, E-commerce |
| Date: | January 2026 |
| URI: | https://ir.uitm.edu.my/id/eprint/137747 |
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