The power of social media in raising awareness about cyberbullying prevention

Cyberbullying that we often hear today is not a tacit case as it has been a long-standing issue that has drawn public attention worldwide. Additionally, cyberbullying is no longer regarded as a minor societal issue to be dismissed. Hence, if this issue is not addressed, it will lead to negative repercussions for internet users including depression and even death. Several approaches have been proposed to address this issue, one of them is the application of the legislation. This study aims to assess the effectiveness of social media in raising awareness about cyberbullying in Malaysia. The research involved 305 social media users from UiTM Alor Gajah, Melaka students, with 64.6% of respondents being female and 35.4% male. The findings clearly indicate that respondents recognize social media as an effective tool for spreading awareness about cyberbullying. This effectiveness can be measured through promoting positivity, providing minor exposure,and advocating for policies and laws.