China's national image communication strategy in short videos within the co cultural fusion: a case study of 'escape from the British Museum'

In the context of accelerated globalization, the exchange and integration of cultures have become particularly important. Short videos, as an emerging medium of communication, play a significant role in empathetic broadcasting due to their convenience and broad audience base. "Escape from the British Museum" serves as a new paradigm in the short video dissemination of Chinese traditional culture, offering new possibilities for the future development of short videos in our country. This video presents a wealth of cultural elements through the adventurous exhibition of cultural relics, promotes cultural identity recognition through anthropomorphism, awakens collective memory, and evokes emotional resonance among viewers. This study, taking "Escape from the British Museum" as a case, employs content analysis and case study methods to explore effective empathetic communication strategies through short videos in a culturally integrated context, aiming to foster understanding and empathy among audiences. The study finds that with ingenious narrative techniques and emotional stimulation, short videos can overcome cultural barriers, reach a wide audience, evoke emotional resonance, and thus achieve the goals of deepening cultural identity, enhancing collective memory, and disseminating fine traditional culture.