Dessert Diaries

Dessert Diaries is an event and catering service company that is based in Kota Kinabalu, Sabah, Malaysia. Our objective of starting this business is to give the best quality of event and catering services at an affordable price to a wide range of customers. The development of Dessert Diaries began in March of 2018 and was developed to significantly improve the way today's event management. With the rapid growth of events and catering, the product offers tremendous advantages to our company, as weil as the management team assigned the responsibility of managing events every now and then. Our services will involve catering weddings, birthdays, casua1 events, company parties etc. The potential target market is very promising. We are targeting primarily on wedding couples and working parents. Prioritizing our customers is a part of our plans, thus we will work with our clients to provide customized services based on their budget. Our financial projection for Year 1 is a net loss after taxes of RM240, 000. Year 2 is projected at a net profit after taxes of RM350, 000. Year 3 is projected at a net profit after taxes ofRM455,000. Dessert Diaries competitive advantage is that we use both traditional and online advertising to promote our product and services but mainly focusing on promoting through online . For instance, creating business accounts using Instagram and Facebook to present ow company. This is because social media is a very effective way to promote sales to customers nowadays. The Management Team members have strong backgrounds in the business industry. The General Manager was the former Sales Manager of TYH Travel & Tows, the Manager of Operation & Production was formerly an event organizer, the Manager of Finance was previously the Financial Manager for Across Borneo, and the Manager of Marketing was
formerly a Product Advisor at a beaut;y company.