Abstract
The name of our company is OriGin Enterprise. The business has been decided in the form of three partnerships. Each partner has contributed on an agreed amount of capital as in our agreement. Our main business activity is to provide fast and convenience products based from ginger to the customer. The purpose of this company is providing better way of lifestyles by consuming ginger based products. The products that our company offer are ginger honey drinks, ginger powder and ginger massage gel. The demand of these products are also increasing therefore our
company decide to sell these products. The opportunity of in the market is also available because the demand of other flavor of instant drinks in the market.
Besides from coffee and tea, ginger honey drinks also can be potential products in the market whereby the customer also can gain benefits from ginger. The target market of our company is the citizen of Kota Kinabalu especially from the age range of 20 years old up to 60 years old. The target market is based on the demand of people that want to practice healthy way of life for example the ginger honey drinks that we sell can consume as diet routine and at the same time beneficial to the consumer by providing nutrition too.
This company is partnership which consists of three people which as agreed that Andrea Umang Anak Rahnie as the General Manager and Administrative Manager. Sarah Amyba Kulong as the Marketing Manager and Operational Manager while Atikavianah Anthony as the Financial Manager. The management team will be led by General Manager.
Overall, this company exist is because of the demand and opportunity that happen to be within the population in Kota Kinabalu. The sales goal that this company target is for 3 years.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Anak Rahnie, Andrea Umang 2017669626 Anthony, Atikavianah 2017635686 Kulong, Sarah Amyba 2017635664 |
| Contributors: | Contribution Name Email / ID Num. Advisor Stephen, Jacqueline Koh Siew Len jacqu807@uitm.edu.my |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Hotel and Tourism Management |
| Keywords: | Entrepreneurship, Administration plan, Operation plan, Marketing plan, Financial plan |
| Date: | 2017 |
| URI: | https://ir.uitm.edu.my/id/eprint/137104 |
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- Bilik Koleksi Akses Terhad | Kampus Kota Kinabalu, Sabah
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