Origin Enterprise

Anak Rahnie, Andrea Umang and Anthony, Atikavianah and Kulong, Sarah Amyba (2017) Origin Enterprise. [Entrepreneurship Project] (Unpublished)

Abstract

The name of our company is OriGin Enterprise. The business has been decided in the form of three partnerships. Each partner has contributed on an agreed amount of capital as in our agreement. Our main business activity is to provide fast and convenience products based from ginger to the customer. The purpose of this company is providing better way of lifestyles by consuming ginger based products. The products that our company offer are ginger honey drinks, ginger powder and ginger massage gel. The demand of these products are also increasing therefore our
company decide to sell these products. The opportunity of in the market is also available because the demand of other flavor of instant drinks in the market.

Besides from coffee and tea, ginger honey drinks also can be potential products in the market whereby the customer also can gain benefits from ginger. The target market of our company is the citizen of Kota Kinabalu especially from the age range of 20 years old up to 60 years old. The target market is based on the demand of people that want to practice healthy way of life for example the ginger honey drinks that we sell can consume as diet routine and at the same time beneficial to the consumer by providing nutrition too.

This company is partnership which consists of three people which as agreed that Andrea Umang Anak Rahnie as the General Manager and Administrative Manager. Sarah Amyba Kulong as the Marketing Manager and Operational Manager while Atikavianah Anthony as the Financial Manager. The management team will be led by General Manager.

Overall, this company exist is because of the demand and opportunity that happen to be within the population in Kota Kinabalu. The sales goal that this company target is for 3 years.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Anak Rahnie, Andrea Umang
2017669626
Anthony, Atikavianah
2017635686
Kulong, Sarah Amyba
2017635664
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Stephen, Jacqueline Koh Siew Len
jacqu807@uitm.edu.my
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Hotel and Tourism Management
Keywords: Entrepreneurship, Administration plan, Operation plan, Marketing plan, Financial plan
Date: 2017
URI: https://ir.uitm.edu.my/id/eprint/137104
Edit Item
Edit Item

Download

[thumbnail of 137104.PDF] Text
137104.PDF

Download (2MB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
  • Bilik Koleksi Akses Terhad | Kampus Kota Kinabalu, Sabah
Item Status:
Processing

ID Number

137104

Indexing

Statistic

Statistic details