The use of TikTok among millennials during general election 15 (GE15) campaign

TikTok is a social media platform that offers content for a variety of interests, including education and entertainment. The user might decide to set a time limit for using the app in order to keep a connection to the outside world. Malaysian millennials frequently utilise social media for many purpose such as educational, social, financial and political purposes. If political parties would not embrace social media, which has become embedded in today's young generation, they would be left behind and unable to promote concepts, campaign materials, and manifestos. This study purposely conducted to identify the most frequent purpose of using TikTok among millennials, the most frequent political related content to be searched on TikTok among millennials during GE15 and the significant relationship between gender in terms of TikTok usage among millennials during GE15. This study applied quantitative online survey as method of data collection. The questionnaire for this study comprises of 13 items on the use of TikTok among millennials as their daily routines and specifically during GE15. According to the results, most of the millennials use TikTok because they can get a certain income, most of the millennials use TikTok to enhance their political knowledge in order to assist their voting decision during GE15 campaign and there is no significant difference in relationship between gender in terms of TikTok usage among millennials during GE15.