Driving hospitality excellence: UiTM and Boustead Hotels & Resorts unite for Visit Malaysia 2026

SHAH ALAM, 29 October 2025 — Universiti Teknologi MARA (UiTM) has formalised a strategic collaboration with Boustead Hotels & Resorts Sdn. Bhd. (BHR) through a Memorandum of Understanding (MoU), marking a milestone in advancing Malaysia’s hospitality and tourism education. Beyond the agreement itself, the partnership reflects a shared commitment to uphold and strengthen the essence of true Malaysian hospitality by aligning UiTM’s academic excellence with BHR’s rich industry experience to drive innovation, research, and talent development. As Malaysia gears up for Visit Malaysia 2026 (VM2026), this collaboration holds national importance in revitalising the economy and reinforcing Malaysia’s position as a premier global destination. The UiTM–BHR partnership is both timely and strategic, bridging academic leadership with practical expertise to strengthen Malaysia’s hospitality ecosystem through shared growth, creativity, and the cultivation of future-ready talents.