Assessing public awareness and engagement in waste cooking oil recycling campaigns in Selangor

Focusing on society awareness, behavioural reaction, and design principles, announcements (PSA) on waste cooking oil (WCO) recycling in Selangor, it aims to learn the fact that WCO disposal done incorrectly runs the danger of contaminating water supplies, damaging drainage systems, and causing financial loss. The approach of using a triangulation method to combine qualitative interviews, quantitative surveys, and archival data analysis was taken. This study looks at how graphic design ideas that include colour, typeface, and imagery would likely have an impact towards public participation in WCO recycling projects. Further research on WCO recycling activities and their flow of sending out messages were examined using the Systematic Literature Review (SLR) approach. This paper also explores on how PSA designs would fit the AIDA model (Attention, Interest, Desire, and Action) and the influence the public awareness and behavioral reactions towards WCO recycling. Results imply that PSAs with interesting and well-organized graphics can help to raise audience awareness and interest. Furthermore, depending on survey answers, this study points up possible areas for development including incentive-based policies, mobile technology integration, and interactive campaign techniques, so increasing public involvement and participation. technology integration, and interactive campaign approaches, which may enhance public engagement and participation. However, these insights are exploratory and provide a foundation for understanding societal needs rather than concluding their direct effectiveness. The study’s findings contribute to a better understanding of how public engagement can be strengthened in future PSA campaigns to support more sustainable waste management practices.