Startcketch business plan

Irwan Nizan, Irdina Naili and Mohd Naser, Nur Aina Naziha and Mohd Yaziz, Nur Alia Maisara and Mohd Zamri, Nurul Anessa and Abdul Latif, Nurul Haryani (2026) Startcketch business plan. [Entrepreneurship Project] (Unpublished)

Abstract

StartSketch Studio, established in January 2025, is a service-based creative business offering digital design and printing services such as banners, posters, bunting, and other promotional materials, targeting students, small businesses, startups, organizations, and the general public. Operating from a small studio with both walk-in and online services, StartSketch Studio emphasizes high-quality, affordable, and timely solutions by integrating creative design with efficient printing processes to meet customer needs effectively (Kotler & Keller, 2016). The business differentiates itself through competitive pricing, fast turnaround time, and personalized customer service, supported by digital marketing initiatives, community engagement, and customer loyalty programs to strengthen brand awareness and customer trust. Managed by a five-member team and guided by structured operational and financial planning, StartSketch Studio aims to establish a strong local presence, achieve sustainable growth, and build long-term customer relationships by delivering reliable and accessible design and printing solutions in a competitive market (Scarborough, 2018).

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Irwan Nizan, Irdina Naili
2024421848
Mohd Naser, Nur Aina Naziha
2024697072
Mohd Yaziz, Nur Alia Maisara
2024289502
Mohd Zamri, Nurul Anessa
2024229556
Abdul Latif, Nurul Haryani
2024235896
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > New business enterprises
H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Selangor > Puncak Perdana Campus > Faculty of Information Management
Keywords: Business plan, Creative agency, Graphic design, Branding strategy, Digital art, Startsketch studio
Date: February 2026
URI: https://ir.uitm.edu.my/id/eprint/136841
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