Abstract
StartSketch Studio, established in January 2025, is a service-based creative business offering digital design and printing services such as banners, posters, bunting, and other promotional materials, targeting students, small businesses, startups, organizations, and the general public. Operating from a small studio with both walk-in and online services, StartSketch Studio emphasizes high-quality, affordable, and timely solutions by integrating creative design with efficient printing processes to meet customer needs effectively (Kotler & Keller, 2016). The business differentiates itself through competitive pricing, fast turnaround time, and personalized customer service, supported by digital marketing initiatives, community engagement, and customer loyalty programs to strengthen brand awareness and customer trust. Managed by a five-member team and guided by structured operational and financial planning, StartSketch Studio aims to establish a strong local presence, achieve sustainable growth, and build long-term customer relationships by delivering reliable and accessible design and printing solutions in a competitive market (Scarborough, 2018).
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Irwan Nizan, Irdina Naili 2024421848 Mohd Naser, Nur Aina Naziha 2024697072 Mohd Yaziz, Nur Alia Maisara 2024289502 Mohd Zamri, Nurul Anessa 2024229556 Abdul Latif, Nurul Haryani 2024235896 |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > New business enterprises H Social Sciences > HF Commerce > Marketing |
| Divisions: | Universiti Teknologi MARA, Selangor > Puncak Perdana Campus > Faculty of Information Management |
| Keywords: | Business plan, Creative agency, Graphic design, Branding strategy, Digital art, Startsketch studio |
| Date: | February 2026 |
| URI: | https://ir.uitm.edu.my/id/eprint/136841 |
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