Business plan : lumiLens

The name LumiLens is inspired by the word “lumi” which comes from the word “luminous”, meaning light or glowing and lens, a term commonly related with eyewear. Although LumiLens focuses on glow in the dark frames without prescription power, the word lens represents the overall concept of vision and style. This product explores eyewear that stands out in low light places where it emphasizes the visibility and modern style. The product is designed significantly as a detachable frame that can be easily attached and removed where it allows users to change styles based on preference and occasion. Thus, the LumiLens logo is designed to visually represent the brand’s identity where the illustration of the glasses frame is intentionally shown as separated into parts, symbolising the detachable and attachable frame feature of LumiLens. This reflects the focus on modern design and functional creativity rather than traditional eyewear. Plus, the circular shape of the logo represents completeness to show that the overall product remains secure and well designed. The stated “Est. 2024” signifies the year LumiLens was established where it adds brand credibility and professionalism.