Sawadee Glow Atelier

Akhtar Ali, Nur Khairunnisa and Mat Nawi, Nur Farahayunie and Rosali, Nur Aliah Natasya and Mohd Tahir, Edlyna Suraya and Saufi, Nurul Adrini and Azran, Muhammad Danish Haikal (2026) Sawadee Glow Atelier. [Entrepreneurship Project] (Unpublished)
Abstract

The name “Sawadee Glow Atelier” is a name that reflects the brand’s entire identity, values and artistic direction in the makeup and beauty industry. The word “Sawadee” is a traditional Thai greeting that symbolizes warmth, respect and hospitality. The usage of the word highlights the company’s strong inspiration from Thai beauty culture and reflects a welcoming and client-centered approach. The word “Glow” represents radiant, healthy-looking skin and natural luminosity, which aligns with the brand’s emphasis on skin preparation and achieving a flawless and long-lasting makeup finish. “Atelier” is a French term meaning a workshop or studio used by artists and designers. This word emphasizes professionalism, craftsmanship and customized beauty services rather than mass-produced makeup applications. Together, the company’s name refers to a premium Thai-inspired makeup studio that focuses on artistry, elegance and radiant beauty.

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