Abstract
The name “Sawadee Glow Atelier” is a name that reflects the brand’s entire identity, values and artistic direction in the makeup and beauty industry. The word “Sawadee” is a traditional Thai greeting that symbolizes warmth, respect and hospitality. The usage of the word highlights the company’s strong inspiration from Thai beauty culture and reflects a welcoming and client-centered approach. The word “Glow” represents radiant, healthy-looking skin and natural luminosity, which aligns with the brand’s emphasis on skin preparation and achieving a flawless and long-lasting makeup finish. “Atelier” is a French term meaning a workshop or studio used by artists and designers. This word emphasizes professionalism, craftsmanship and customized beauty services rather than mass-produced makeup applications. Together, the company’s name refers to a premium Thai-inspired makeup studio that focuses on artistry, elegance and radiant beauty.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Akhtar Ali, Nur Khairunnisa 2024415864 Mat Nawi, Nur Farahayunie 2024276468 Rosali, Nur Aliah Natasya 2024266494 Mohd Tahir, Edlyna Suraya 2024642424 Saufi, Nurul Adrini 2024273034 Azran, Muhammad Danish Haikal 2024202504 |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business |
| Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Education |
| Keywords: | Sawadee Glow Atelier, Wellness industry, Aesthetic boutique, Skincare, Entrepreneurship, Brand differentiation |
| Date: | January 2026 |
| URI: | https://ir.uitm.edu.my/id/eprint/136826 |
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