Tiktokpreneur lab BMC model: an experiential digital entrepreneurship model for ENT300 through affiliate marketing innovation

Digital transformation has fundamentally reshaped entrepreneurship practice and pedagogy, rendering traditional, simulation-based educational models insufficient for contemporary digital business realities. This study conceptualizes and evaluates the "TikTokPreneur Lab," an innovative experiential digital entrepreneurship ecosystem that bridges this gap by embedding real-time social commerce campaigns into higher education. Grounded in Kolb’s (1984) Experiential Learning Theory (ELT)—comprising concrete experience, reflective observation, abstract conceptualization, and active experimentation—and integrated with CosMo 2.0 principles, this model leverages short-form video platforms and affiliate marketing networks to facilitate low-barrier, risk-free income generation. Notably, the framework champions inclusive entrepreneurship by empowering marginalized demographics, including B40 (lower-income) students and persons with disabilities (PWD). This paper outlines the implementation methodology, examines measurable educational and commercial outcomes, and proposes a scalable conceptual framework linking experiential digital learning with community impact, offering vital insights for modernizing entrepreneurship curricula in higher education.