Eradicating B40 poverty through entrepreneurship: the integration of 3B model

Forty per cent of Malaysian are B40 and 44% women. In SDG 1 and 5, to combat female poverty is via entrepreneurship. Through the current National Entrepreneurship Policy, Ministry of Entrepreneur and Cooperatives Development allocated more than RM 2.7 billion to focus on women entrepreneurship, especially in SMEs which face high failure rate. For the betterment of the B40 community in the country, the Government of Malaysia aims to double the B40 household incomes by Year 2020 through entrepreneurship programs. Recent statement by United Nation (UN) revealed that Malaysia’s poverty grossly underreported, actual number between 15 to 20 percent. This explains the relevance of Malaysia’s national poverty line is not consistent with current cost of living or household income. In addition to that, Kedah is remained to be second poorer states after Kelantan with median income for B40 is RM3,811 and unemployment rate increased to be at 2.9 percent. This study aims to explore and investigate the determinant factors of entrepreneurial readiness and business realization among B40 group at Suka Menanti Kedah through the integration of 3B model to explain in depth phenomenon faced by B40 group of entrepreneurs and potential entrepreneurs in Kedah. The first B model is Biz@Dun, a quadruplex helix collaboration framework, the second B model represent Business Training of Poverty eradication (BToP) and third B model represent Business Realization (BReal) Model. The study population consist of 43 participants from B40 group who received entrepreneurial trainings from Biz@ Suka Menanti program. This model can be commercialized through the module trainings (BToP) to increase the business realization rate especially among B40 groups. The model has sent to be registered for a copyright and the findings of the work has been published through journals and articles in Government and University news.