Bleed bright: overcoming period poverty with menstrual education

Bleed Bright is a social innovation project addressing period poverty, which affects many women and girls worldwide. Period poverty refers to the lack of access to menstrual hygiene products, education, and facilities, which can lead to poor menstrual health, social exclusion, and economic disadvantages. Bleed Bright was launched for the first time on March 11, 2023, at the Contemporary Global and Legal Issues Exhibition 2023, targeting pre-university students at Universiti Teknologi Mara, Kampus Dengkil. The project’s objective is to empower women and girls to manage their menstrual health effectively and overcome period poverty through menstrual health education and awareness. Bleed Bright collaborates with Libresse, a leading global menstrual care and hygiene company, to provide education and awareness through various channels. Furthermore, Bleed Bright aims to increase legal awareness of women’s and girls' rights concerning menstrual health and hygiene. As the demand for sustainable solutions to address period poverty grows, Bleed Bright's focus on education and awareness aligns with the increasing importance of menstrual health and hygiene in society. The project's ability to provide sustainable solutions to this global issue creates significant market potential. In conclusion, Bleed Bright aims to equip women and girls with the knowledge and resources necessary to manage their menstrual health effectively and provide sustainable solutions to period poverty.