Social media engagement on outdoor recreation motivation among visitor at Temuan Hills Negeri Sembilan

This quantitative study investigated the impact of social media engagement on outdoor recreation motivation among 31 visitors at Temuan Hills, Negeri Sembilan. Utilizing descriptive statistics, independent t-tests, and Pearson correlation analysis, the research examined gender-based differences and the interrelationship between digital engagement and nature-based tourism drivers. The findings offer localized insights into how digital media influences recreational decision making within the Malaysian context, providing a framework for understanding modern nature-based tourism trends.